Designing ELD-AR Memories
Reminiscence Therapy App for our elders with Alzheimer’s and Dementia.
1. Project Overview
ELD-AR is an AI-powered reminiscence therapy app designed to support seniors with Alzheimer’s and Dementia, helping them reconnect with cherished memories through personalized music, photos, and stories.
As Co-Founder & Lead Product Designer, I led the end-to-end design process, crafting an intuitive, accessible interface that prioritizes caregiver involvement, emotional well-being, and cognitive accessibility. The platform currently serves 1.1 million users and adheres to ADA, WCAG, and 508 accessibility standards to ensure ease of use for all.
2. Problem Statement
Seniors with memory-related conditions often experience:
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Memory loss & emotional isolation
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Difficulty recalling joyful moments
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Limited connection with family
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A decline in emotional well-being
Traditional therapy approaches lack personalization, engagement, and accessibility, making it challenging for seniors to relive positive memories.

How Might We
design an intuitive, immersive app that enables seniors to reconnect with cherished memories through music, photos, and stories—enhancing emotional well-being and fostering meaningful connections?
3. Research and Insights
To build a human-centered solution, I conducted ethnographic research involving:
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100+ caregivers, medical professionals, and seniors
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Usability studies & journey mapping
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Stakeholder interviews & A/B testing
Key Insights:
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Tech Adaptation Challenges: Seniors struggled with navigation and digital literacy.
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Caregiver Role: A strong need for family and caregiver support features.
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Personalization Matters: Users engaged more with familiar, emotionally resonant content.
User Flow

Research and Evaluation Tools

Insights from the above tools helped make improvements in elder care and reduce caregiver stress, fostering a more supportive care environment within the application.
User Personas
Primary User: Beneficiary

Secondary User: Operator

4. Accessibility & Inclusive Design
ELD-AR Memories was designed to be fully accessible and inclusive, ensuring seniors with Alzheimer's and Dementia—regardless of their cognitive, visual, or motor abilities—could use it with ease.
🔹 Challenges Seniors Faced
🚫 Small text & poor contrast reduced readability
🚫 Complex navigation caused frustration
🚫 Limited mobility made interactions difficult