Portfolio
As the Co-Founder and Lead Product Designer at ELD-AR,
I am responsible for shaping the overall user experience of the app, from initial concept to final execution. My primary focus is ensuring that the app is accessible, intuitive, and impactful for seniors with Alzheimer's and Dementia, as well as their caregivers. I lead the design team in creating features that support emotional well-being and cognitive health, while also ensuring that the interface is easy to navigate for all users.

At AstraZeneca, I played a pivotal role in leading the design for major projects like the Vaxzevria COVID-19 vaccine and Symbicort asthma inhalers, which were among the company's largest market share initiatives. As a key designer, I collaborated with cross-functional teams to ensure that these life-saving products were not only effective but also user-friendly, supporting better healthcare outcomes on a global scale. My role involved overseeing the product design process, focusing on usability and ensuring compliance with healthcare standards.

At Share-a-Meal, my role involved leading the user experience design to ensure the platform was intuitive and easy to use, promoting seamless interactions between donors and recipients. This work allowed me to apply my design expertise in a socially impactful way, helping foster community support and charitable giving.
